Most people wouldn’t think that advertising would be much of a mind trip. Ordinarily, I would agree. However, there are a few clever advertisers that really, really want to get your attention and they will use outrageous ideas to get it. That makes them a very good Mind Trip!
The following will make you do a double take even if you’re traveling at 85mph on the interstate:
Audi and BMW play a game of chess on the billboards. BMW took advantage of a situation and with some clever thinking created a funny moment. I think what I liked about this was that it would only work here and that counts for a lot of clever points and it gets people talking. That’s got to be good for business.
This is the same billboard battle between Kingfisher airlines and Jet Airways.
This is one of my favorites. If this doesn’t get your attention, nothing will.
Sometimes it just takes a little funny line in an odd place that gets your attention. You have to think that this church will definitely not be boring and probably a lot of fun to attend. I wonder if they got any new members with this playful sign.
Finally, this last business, most likely does not need any additional advertising, but this was funny and entertaining. I bet many people smiled at this bit of witty advertising.
This kind of advertising was meant to get into your head. It was meant to be cerebral and witty. And . . . for that it becomes a Mind Trip!